Each from a different background, two creative minds joined forces, put their talent to work
and found means to bring this new venture to life.
Dory Rizk, the founder of Afkar Holding, is a hospitality management alumnus, focused on the service, food and mood of the various outlets, to create what has now become a trademarked experience.
To export Lebanon to the world through innovative restaurant concepts that inspire our clientele and provide it with a unique culinary experience.
The idea behind Afkar Holding was to establish a hub for new trends and higher standards, later replicated by many restaurants in Lebanon.
The first product of this venture was Babel in Dbayeh, which spawned a series of concept branches from Beirut to the North, followed by Ahwet Zeitouna, and most recently, BeBabel.
Each of these outlets boasts its own identity, clientele, persona and promise.
And Afkar’s team is hands-on from inception through operations across markets, to firstly ensure the respect of its own high hospitality standards, and then the international food safety and quality norms, all the while respecting the values it has set for itself.
Amazement because our goal is to ensure innovation in everything we do, be it on the architectural, culinary or conceptual level.
People because our business is based on, and deals with people. We are constantly striving to ensure our
staff’s development and wellbeing, to consequently guarantee our guests’ satisfaction.
Perseverance because every member in Afkar team is driven to achieve excellence and meet the highest standards in their respective jobs. And this is the secret of Afkar’s success.
Accordingly, All Afkar staff are subjected to the most rigorous training on a regular basis, because
“a chain is only as strong as its weakest link”.
Also, Afkar Holding is dedicated to serving the career path of all its employees, believing that continuous training is the best tool to equip them with the needed technical and interpersonal skills to meet its high service standards.
For that, Afkar Holding relies on a well-structured training process, which all employees must undergo.
Induction Training: To effectively introduce employees to the work environment, colleagues and
departments they will be interacting with.
Continuous Investment in Employee Training: To develop the employees’ skills as part of their
career development program, whether on the technical or behavioral levels.
With a successful string of ventures, Afkar Holding branched out beyond Lebanon, to Bahrain, Kuwait, Egypt, the UAE, and soon in Amman, through a series of Franchise Agreements signed with top, trusted companies in the industry.
The objective is to take this authentic Lebanese culinary experience as far as possible, while
maintaining the high standards for which it has become known.
Afkar Holding Was Established In 2009 To Cater To The Lebanese Market’s Need For
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Afkar Holding Was Established In 2009 To Cater To The Lebanese Market’s Need For